Behind the Label
Behind the Label
Behind the Label Podcast
A podcast where we speak 1-on-1 with brand founders about the marketing strategies they used to scale their e-commerce brands from a one-person show to a successful, team-led business.
Welcome to Behind the Label
A podcast made with product-based businesses in mind.
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We’ll talk about things like: creating a marketing strategy that works for you, honing in on your ideal customer profile, email, social media, and website best practices, and so much more.
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.
Listen to the Latest Episode
I spoke with Kodi Kitchen Berg, founder of Equipt Movement, about how she scaled Equipt through unique partnerships and meeting her customers where they’re at.
Throughout the episode, Kodi emphasizes the significance of community building, learning from customer feedback, and knowing your areas of expertise so you can effectively delegate and outsource.
Explore More Episodes
Ep. 10: Blending Fitness and Design: How Kodi Kitchen Berg Crafted Fitness Products That You Want to Display
I spoke with Kodi Kitchen Berg, founder of Equipt Movement, about her journey from actress to business owner and how she scaled Equipt by utilizing unique partnership opportunities and meeting her customers where they’re at in their everyday lives.
Throughout the episode, Kodi emphasizes the significance of community building, learning from customer feedback, and knowing your areas of expertise so you can effectively delegate and outsource.