We chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.

Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.

Kim joins us today to discuss her extensive background in the beauty industry, from her early days at Saks Fifth Avenue to the manufacturing floor to creating Galla Beauty, while sharing insights into successful celebrity brands.

She shares the importance of knowing your customers, what we can learn and apply from celebrity brands, effective product launches, the potential of TikTok Shop for brands, and how she’s applying all she’s learned to her and Victoria Jackson’s brand, No Makeup Makeup.

After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand.

Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years.

Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok for brand awareness to email for sales conversions.

If you're tired of doomscrolling for content ideas on social media, then this episode is for you.

We share five actionable tips for stopping the scroll and being more intentional with your time and resources while searching for content ideas.

In this episode of Behind the Label, Patti Olivia shares about her struggle to find jeans that fit well, which led her to launch Tony’s Denim: a denim brand dedicated to creating gap-proof jeans.

Patti touches on her inspiration behind her adjustable jeans, overcoming marketing challenges through manufacturing setbacks, and how social media, especially TikTok, played a pivotal role in growing her brand.

On the podcast, Britt takes us through her journey of starting a business in the middle of COVID and her shift into e-commerce, all while sharing about the importance of having a community that supports you throughout it all.

We discuss the importance of community, cultivating brand values to stand true to, and how we can use customer feedback to build authentic relationships, enhance customer loyalty, and launch new products your customers will love.

Brands often underutilize their social media analytics when making decisions about their content strategy.

However, analytics can provide more valuable information than you realize about your potential customers and the type of content they want to see more of.

Learn what metrics (like comments, shares, impressions) to track based on your social media goals and how your analytics provide insights into what kind of content performs best.

On the podcast, Carrie shares the journey of starting SWAIR alongside co-founder Meredith and how the brand has changed and grown since the beginning.

Throughout the episode, Carrie shares the ups and downs of their marketing journey, from traditional PR success stories to the challenges of paid ads to the power of authentic UGC creators.

She talks about the strategies that didn’t work, the valuable lessons they learned, and how they adapted their approach as their business grew.

In our debut podcast episode, we dive into key differences between marketing products and services and how these differences shape your marketing strategy.