Ep. 3: Three Steps to Creating Better Content by Utilizing Your Social Media Analytics
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Brands often underutilize their social media analytics when making decisions about their content strategy.
However, analytics can provide more valuable information than you realize about your potential customers and the type of content they want to see more of.
Because when you know not only WHAT content your customers like but WHY they like that content, you can easily create similar types of content.
Social media analytics give you a quick and easy path to find out the WHY portion, as long as you know what to look for in your analytics.
On This Episode, We Cover:
The three-step process we use with clients to analyze their social media each month
What metrics (like comments, shares, impressions) to track based on your social media goals
How your analytics provide insights into what kind of content performs best
How to improve your content based on your analytics
Timestamps:
00:00 Understanding Social Media Metrics: The Basics
01:10 Step 1 - Choosing the Right Metrics for Your Goals
05:14 Step 2 - Defining Success Using Individual Posts’ Metrics
08:07 Recap of Steps 1 and 2
09:06 Step 3 - Implementing Insights for Future Success
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More About the Behind the Label Podcast:
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We talk about things like:
Creating a marketing strategy that works for you
Honing in on your ideal customer profile
Email, social media, and website best practices
And so much more
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.