Ep. 1: Five Differences Between Marketing Services vs Products
Prefer to listen to this episode on another platform? Listen to Behind the Label on Spotify | Apple Podcasts
In our debut episode, we dive into key differences between marketing products and services and how these differences shape your marketing strategy.
After Listening to This Episode:
We'd love to have you join the conversation about the differences you've noticed in marketing services vs products.
What marketing strategies have you tried that are better suited to service businesses than product businesses?
What have you learned about marketing that you just haven't found useful in marketing your business?
Join the conversation and send us a DM on social or an email with your key takeaways from the podcast and these questions. We'd love to hear from you!
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More About the Behind the Label Podcast:
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We talk about things like:
Creating a marketing strategy that works for you
Honing in on your ideal customer profile
Email, social media, and website best practices
And so much more
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.