Behind the Label
Behind the Label
Behind the Label Podcast
A podcast where we speak 1-on-1 with brand founders about the marketing strategies they used to scale their e-commerce brands from a one-person show to a successful, team-led business.
Welcome to Behind the Label
A podcast made with product-based businesses in mind.
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We’ll talk about things like: creating a marketing strategy that works for you, honing in on your ideal customer profile, email, social media, and website best practices, and so much more.
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.
Listen to the Latest Episode
Shana Rehwald shares how her journey of self-discovery and marketing background led to the launch of her first product, the Me-est Me Journal.
Throughout the episode, Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Explore More Episodes
Ep. 6: Stuck Scrolling on Social for Content Ideas? 5 Tips for Getting Unstuck
If you're tired of doomscrolling for content ideas on social media, then this episode is for you.
We share five actionable tips for stopping the scroll and being more intentional with your time and resources while searching for content ideas.
Ep. 3: Three Steps to Creating Better Content by Utilizing Your Social Media Analytics
Brands often underutilize their social media analytics when making decisions about their content strategy.
However, analytics can provide more valuable information than you realize about your potential customers and the type of content they want to see more of.
Learn what metrics (like comments, shares, impressions) to track based on your social media goals and how your analytics provide insights into what kind of content performs best.
Ep. 1: Five Differences Between Marketing Services vs Products
In our debut podcast episode, we dive into key differences between marketing products and services and how these differences shape your marketing strategy.