Ep. 4: Authenticity in Action: Building Genuine Connections with Your Customers Feat. Britt McGaughan from Keystone Inspired Co.
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Join us as we talk to Britt McGaughan from Keystone Inspired Co., a business specializing in eco-friendly home goods like candles, plant holders, and newly released recycled glass drinkware and vases.
Summary of the Episode:
Britt takes us through her journey of starting a business in the middle of COVID and her shift into e-commerce, all while sharing about the importance of having a community that supports you throughout it all.
We discuss the importance of community, cultivating brand values to stand true to, and how we can use customer feedback to build authentic relationships, enhance customer loyalty, and launch new products your customers will love.
Her message throughout is clear: A business built on authenticity, transparency, and collaboration with your customers is a brand that lasts.
This episode is packed with actionable tips for business owners who want to build connections with their customers and foster brand loyalty through each marketing channel.
Timestamps:
26:03 Knowing When to Expand Your Product Line Based on Customer Feedback
27:34 How to Get Customer Feedback
29:50 The Importance of Personal Interactions
31:01 Your Social Media Following: Quality vs Quantity
32:43 Leveraging Email Marketing to Build Connections
36:36 Building an Email Schedule
42:15 Nurturing New Email Subscribers
44:32 Britt’s Number One Marketing Tip for Business Owners
46:08 Keystone Inspired Co’s Socials and New Launches
02:06 The Origin of Keystone Inspired Co.
05:52 Markets and Receiving Immediate Feedback
10:26 News Segments and the Power of Community
11:48 Rebranding and Being Selective with Markets
13:44 Embracing E-Commerce: The Digital Expansion
17:27 What Didn’t Work When They First Started
18:48 Customer Service First
22:13 Beyond Logos and Colors: What Branding Really Is
24:38 Listening to Learn What Your Customers Value Most
Connect with Britt and Keystone Inspired:
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More About the Behind the Label Podcast:
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We talk about things like:
Creating a marketing strategy that works for you
Honing in on your ideal customer profile
Email, social media, and website best practices
And so much more
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.