Behind the Label
Behind the Label
Behind the Label Podcast
A podcast where we speak 1-on-1 with brand founders about the marketing strategies they used to scale their e-commerce brands from a one-person show to a successful, team-led business.
Welcome to Behind the Label
A podcast made with product-based businesses in mind.
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We’ll talk about things like: creating a marketing strategy that works for you, honing in on your ideal customer profile, email, social media, and website best practices, and so much more.
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.
Listen to the Latest Episode
Shana Rehwald shares how her journey of self-discovery and marketing background led to the launch of her first product, the Me-est Me Journal.
Throughout the episode, Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Explore More Episodes
Ep. 9: The Power of Personal Branding: Shana Rehwald's Approach to Brand Building
We chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.
Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Ep. 8: The Making and Marketing Of Celebrity Beauty Brands Feat. Kim Wileman of Galla Beauty
Kim joins us today to discuss her extensive background in the beauty industry, from her early days at Saks Fifth Avenue to the manufacturing floor to creating Galla Beauty, while sharing insights into successful celebrity brands.
She shares the importance of knowing your customers, what we can learn and apply from celebrity brands, effective product launches, the potential of TikTok Shop for brands, and how she’s applying all she’s learned to her and Victoria Jackson’s brand, No Makeup Makeup.
Ep. 7: Striking Gold in the Jewelry Industry: Georgia Humbert Shares Smoothie London Jewelry's Marketing Playbook
After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand.
Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years.
Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok for brand awareness to email for sales conversions.
Ep. 6: Stuck Scrolling on Social for Content Ideas? 5 Tips for Getting Unstuck
If you're tired of doomscrolling for content ideas on social media, then this episode is for you.
We share five actionable tips for stopping the scroll and being more intentional with your time and resources while searching for content ideas.
Ep. 5: How Tony’s Denim Fixed the “Gap” in the Women’s Denim Market Feat. Patti Olivia from Tony’s Denim
In this episode of Behind the Label, Patti Olivia shares about her struggle to find jeans that fit well, which led her to launch Tony’s Denim: a denim brand dedicated to creating gap-proof jeans.
Patti touches on her inspiration behind her adjustable jeans, overcoming marketing challenges through manufacturing setbacks, and how social media, especially TikTok, played a pivotal role in growing her brand.
Ep. 4: Authenticity in Action: Building Genuine Connections with Your Customers Feat. Britt McGaughan from Keystone Inspired Co.
On the podcast, Britt takes us through her journey of starting a business in the middle of COVID and her shift into e-commerce, all while sharing about the importance of having a community that supports you throughout it all.
We discuss the importance of community, cultivating brand values to stand true to, and how we can use customer feedback to build authentic relationships, enhance customer loyalty, and launch new products your customers will love.
Ep. 3: Three Steps to Creating Better Content by Utilizing Your Social Media Analytics
Brands often underutilize their social media analytics when making decisions about their content strategy.
However, analytics can provide more valuable information than you realize about your potential customers and the type of content they want to see more of.
Learn what metrics (like comments, shares, impressions) to track based on your social media goals and how your analytics provide insights into what kind of content performs best.