Ep. 9: The Power of Personal Branding: Shana Rehwald's Approach to Brand Building
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Summary of the Episode:
In this episode, we chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.
Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Actionable Tips You’ll Walk Away With:
How to build a cohesive brand identity throughout all of your marketing channels
Effective PR outreach strategies
Utilizing influencers to build brand awareness as a new brand
Why consumers crave connection and how you can connect with your customers
Boundaries to set early on in your business
Shana Rehwald’s Bio:
Shana has made it her mission to show up as her “me-est me” every day by being her most honest, authentic, and comfortable self. Her products and services help others embrace their “me-est me,” ditch self-doubt, and reconnect with themselves.
The Me-est Me Journal has been featured in publications like Refinery29, Cosmo, Shape, and SELF Magazine.
Me-est Me has helped 5,000+ people across 17 countries reconnect with themselves and build a deeper sense of self-awareness.
Timestamps:
01:16 Shana's career journey
02:11 Launching the Me-est Me Journal
04:10 How her marketing background influenced her launch
05:45 How influencer marketing paid off in the beginning years
06:34 Finding influencers to work with
07:52 Her pivot from influencer marketing to press
08:25 Where she learned about PR strategies and her notable press accolades
10:03 How customer insights influenced her next pivot
10:38 Challenges and lessons from trade shows
13:03 Return on investment of each marketing strategy she’s tried
15:02 Advice for getting your first PR opportunity
16:38 Investing in community building events
20:41 How to build self-trust as an entrepreneur
23:53 Podcast guesting 101 for product-based brand founders
25:14 Importance of weaving your personal brand into your business’s branding
28:51 Consumers are craving connection
30:40 Number one marketing tip for new business owners
Connect with Shana and Me-est Me:
Her workshop on cold email outreach strategies for landing more press deals
Connect with Shana on Instagram
Follow Me-est Me on Instagram
Connect with Lindsay and LC Creative:
Let's be Insta friends
If you're more of a TikTok fan, connect with us there
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Related Episodes:
More About the Behind the Label Podcast:
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We talk about things like:
Creating a marketing strategy that works for you
Honing in on your ideal customer profile
Email, social media, and website best practices
And so much more
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.