Behind the Label
Behind the Label
Behind the Label Podcast
A podcast where we speak 1-on-1 with brand founders about the marketing strategies they used to scale their e-commerce brands from a one-person show to a successful, team-led business.
Welcome to Behind the Label
A podcast made with product-based businesses in mind.
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We’ll talk about things like: creating a marketing strategy that works for you, honing in on your ideal customer profile, email, social media, and website best practices, and so much more.
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.
Listen to the Latest Episode
Shana Rehwald shares how her journey of self-discovery and marketing background led to the launch of her first product, the Me-est Me Journal.
Throughout the episode, Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Explore More Episodes
Ep. 9: The Power of Personal Branding: Shana Rehwald's Approach to Brand Building
We chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.
Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Ep. 8: The Making and Marketing Of Celebrity Beauty Brands Feat. Kim Wileman of Galla Beauty
Kim joins us today to discuss her extensive background in the beauty industry, from her early days at Saks Fifth Avenue to the manufacturing floor to creating Galla Beauty, while sharing insights into successful celebrity brands.
She shares the importance of knowing your customers, what we can learn and apply from celebrity brands, effective product launches, the potential of TikTok Shop for brands, and how she’s applying all she’s learned to her and Victoria Jackson’s brand, No Makeup Makeup.