Behind the Label
Behind the Label
Behind the Label Podcast
A podcast where we speak 1-on-1 with brand founders about the marketing strategies they used to scale their e-commerce brands from a one-person show to a successful, team-led business.
Welcome to Behind the Label
A podcast made with product-based businesses in mind.
After years of listening to podcasts targeted toward service businesses, we noticed there weren’t many shows helping brands that sell physical products like jewelry, home goods, clothing, and more.
And while some marketing advice is used universally, there are differences between marketing a product vs a service.
Which is why we made a podcast dedicated to helping product-based brands with their marketing based on real-world experiences.
We’ll talk about things like: creating a marketing strategy that works for you, honing in on your ideal customer profile, email, social media, and website best practices, and so much more.
You’ll learn straight from other successful product-based business owners and industry experts.
And at the end of each episode, you’ll walk away with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.
Listen to the Latest Episode
Shana Rehwald shares how her journey of self-discovery and marketing background led to the launch of her first product, the Me-est Me Journal.
Throughout the episode, Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.
Explore More Episodes
Ep. 7: Striking Gold in the Jewelry Industry: Georgia Humbert Shares Smoothie London Jewelry's Marketing Playbook
After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand.
Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years.
Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok for brand awareness to email for sales conversions.
Ep. 5: How Tony’s Denim Fixed the “Gap” in the Women’s Denim Market Feat. Patti Olivia from Tony’s Denim
In this episode of Behind the Label, Patti Olivia shares about her struggle to find jeans that fit well, which led her to launch Tony’s Denim: a denim brand dedicated to creating gap-proof jeans.
Patti touches on her inspiration behind her adjustable jeans, overcoming marketing challenges through manufacturing setbacks, and how social media, especially TikTok, played a pivotal role in growing her brand.
Ep. 3: Three Steps to Creating Better Content by Utilizing Your Social Media Analytics
Brands often underutilize their social media analytics when making decisions about their content strategy.
However, analytics can provide more valuable information than you realize about your potential customers and the type of content they want to see more of.
Learn what metrics (like comments, shares, impressions) to track based on your social media goals and how your analytics provide insights into what kind of content performs best.