Are your hashtags working?
If you go to your analytics on Instagram, Facebook, etc. and your hashtag metrics look like this on every post…
it may mean that the hashtags you’re using currently, aren’t working.
Here’s how you can build a hashtag strategy that works and brings in more eyeballs to your posts
First, ask yourself a couple questions about the hashtags you currently use:
Do you have your hashtags in your caption or in a comment (this specifically applies to Instagram)?
How big or small are the hashtags you use?
Are your hashtags revelant?
Now onto to exactly what those questions mean and why they’re important.
Do you have your hashtags in your caption or in a comment?
They should be in your caption for future posts if they are not currently as the Head of Instagram, Adam Mosseri, even mentioned that they should be in your caption, not as a comment.
How big or small are the hashtags you use?
The general rule of thumb is to use hashtags that are low or medium competition and not as many high competition hashtags.
For example, #style has millions of posts under it and you’ll have a hard time capturing vieweres from that hashtag unless you have a huge following/engagement rate.
Instead, use low to medium hashtags.
Low competition hashtags would have 1,000-20,000 posts under them.
Medium competition hashtags will have 20,000-100,000 posts under them (depending on your following size, you may be able to increase the max from 100,000 to 250,000 posts under them).
Are your hashtags relevant?
If the hashtags you use don’t relate to the photo, video, or caption you’re posting, social media platforms will have a harder time placing it in front of your ideal customer.
For example, if you use #foryoupage or #fyp on your TikTok post about your beauty products, you’re not very likely to reach your ideal customer because of two reasons: 1. It’s a large hashtag and 2. It’s not relevant to the content you’re posting.
Instead, use more hashtags relevant to your post like #beautyhowto or #skincaretutorial.
We hope this helps you decide which of your hashtags aren’t working and to swap them out with low to medium competition, relevant hashtags.